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Senior Manager, Field & Account-Based Marketing, EMEA - Remote

Posted 6 weeks ago
Marketing
Full Time
GB

Overview

The Senior Manager, Field & Account-Based Marketing, EMEA at Coupa is responsible for crafting and executing innovative strategies to drive new business and cross-sell opportunities related to Pay & Treasury and Supply Chain Design & Planning products.

In Short

  • Collaborate with sales to develop revenue growth strategies.
  • Work with cross-functional teams to define programmatic strategies.
  • Develop compelling ABM programs for target enterprise accounts.
  • Design and implement multi-channel marketing campaigns.
  • Support sales representatives across the EMEA region.
  • Use data to measure and optimize customer growth initiatives.
  • Plan and manage customer-focused events and webinars.
  • Advocate for sales needs and ensure alignment on marketing priorities.

Requirements

  • Experience in Enterprise B2B marketing, ABM, or digital marketing.
  • Data and metrics-focused with experience in MarTech solutions.
  • Prior experience developing ABM programs.
  • Strong cross-functional project management skills.
  • Comfortable with forecasting and managing a budget.
  • Second language (French or German) is advantageous.
  • Willingness to travel across Europe (approximately 25% of time).

Benefits

  • Pioneering technology and innovative work environment.
  • Collaborative culture driven by transparency and teamwork.
  • Opportunity to make a global impact.
Coupa logo

Coupa

Coupa is a leading AI-driven platform that empowers organizations to operate smarter and grow faster by optimizing sourcing, purchasing, supply chains, and financial management. Trusted by over 3,000 global organizations, Coupa focuses on transforming operating margins, increasing efficiencies, optimizing cash flow, and reducing risk. The company is dedicated to ensuring customer success, delivering results through innovation, and fostering a collaborative environment infused with professionalism and integrity. Committed to diversity, equity, and inclusion, Coupa is an equal-opportunity employer that values the contributions of all employees.

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