Senior Manager, Field & Account-Based Marketing, EMEA - Remote

Overview

The Senior Manager, Field & Account-Based Marketing, EMEA at Coupa is responsible for crafting and executing innovative strategies to drive new business and cross-sell opportunities related to Pay & Treasury and Supply Chain Design & Planning products.

In Short

• Collaborate with sales to develop revenue growth strategies.
• Work with cross-functional teams to define programmatic strategies.
• Develop compelling ABM programs for target enterprise accounts.
• Design and implement multi-channel marketing campaigns.
• Support sales representatives across the EMEA region.
• Use data to measure and optimize customer growth initiatives.
• Plan and manage customer-focused events and webinars.
• Advocate for sales needs and ensure alignment on marketing priorities.

Requirements

• Experience in Enterprise B2B marketing, ABM, or digital marketing.
• Data and metrics-focused with experience in MarTech solutions.
• Prior experience developing ABM programs.
• Strong cross-functional project management skills.
• Comfortable with forecasting and managing a budget.
• Second language (French or German) is advantageous.
• Willingness to travel across Europe (approximately 25% of time).

Benefits

• Pioneering technology and innovative work environment.
• Collaborative culture driven by transparency and teamwork.
• Opportunity to make a global impact.