DTC Web Analyst - Remote

Overview

The DTC Web Analyst at Conair LLC plays a critical role in driving the performance, measurement, and optimization for the direct-to-consumer business. This role ensures data integrity, delivers comprehensive reporting, and transforms complex datasets into actionable business insights.

In Short

• Develop, automate, and maintain dashboards tracking core DTC KPIs.
• Deliver comprehensive reporting to support business decisions.
• Build projections and forecasts using historical data.
• Ensure data accuracy and integrity across reporting outputs.
• Identify trends and opportunities across site behavior and marketing channels.
• Analyze conversion paths and customer journeys to improve UX.
• Support testing initiatives (A/B tests, UX tests).
• Troubleshoot analytics tracking issues and collaborate with IT.
• Stay current on analytics tools and ecommerce trends.
• Support onboarding of martech platforms with the development team.

Requirements

• Bachelor’s degree in Analytics, Business, Marketing, or related field.
• 2+ years of experience in ecommerce or digital analytics.
• Experience with web analytics platforms (e.g., Google Analytics, PowerBI).
• Advanced Excel skills and experience with data visualization tools.
• Strong analytical thinking with clear communication skills.

Benefits

• Comprehensive Medical/Dental/Vision plans.
• Generous Paid Time Off Programs.
• Life & Disability Insurance.
• 401k and company match.
• Free breakfast and lunch in the Stamford office.