Web Analyst - Remote

Overview

As the Web Analyst, you will be responsible for implementing, configuring, and optimizing Google Analytics for our website and digital properties. You will work closely with cross-functional teams to provide actionable insights using web data, assist in improving user experience, and help track key performance indicators (KPIs).

In Short

• Lead the implementation, configuration, and ongoing management of Google Analytics
• Set up and configure Google Analytics tracking for websites, apps, and other digital platforms
• Create custom event tracking and set up goals and conversions to align with business objectives
• Analyze web traffic and user behavior data to identify trends, opportunities, and areas for improvement
• Analyze the performance of marketing campaigns across multiple channels
• Track key performance indicators (KPIs) including conversion rates
• Provide insights into the performance of digital marketing channels
• Work with UX/UI teams to suggest improvements based on user behavior
• Identify trends and patterns in customer behavior
• Build and maintain interactive dashboards for real-time insights

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field
• 5+ years of experience with Google tools and web analytics tools
• Comfortable with setting up and managing Google Analytics goals and events
• Heavy experience with data visualization and reporting tools
• Proficient in SQL
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and interpersonal skills
• Strong attention to detail and ability to work independently

Benefits

• Opportunity to work in a values-driven team
• Collaborative and unified global culture
• Innovative approaches to problem-solving
• Flexible working environment
• Access to the latest trends and updates in web analytics