Director of Digital Commerce Experience - Remote

Overview

The Director of Digital Commerce Experience is responsible for leading the functionality, flow, and optimization of our eCommerce site to deliver a best-in-class customer experience. This role owns site merchandising, promotional strategy, and conversion optimization, while partnering closely with our UI designer to ensure a seamless and visually compelling customer journey. This position will also oversee our Ecommerce Specialist and App Developer and manage the relationship with our external development agency. The ideal candidate is both strategic and hands on, with deep experience in Shopify based DTC commerce, an analytical mindset, and a strong track record of improving conversion rate and overall site performance.

In Short

• Own the end-to-end functionality and flow of the ecommerce site.
• Partner with the UI Designer for optimized user journeys.
• Lead CRO initiatives to improve conversion rates.
• Manage merchandising strategy and promotions.
• Oversee day-to-day site operations as the internal Shopify expert.
• Manage relationship with external development agency.
• Mentor a team of two: Ecommerce Specialist and App Developer.
• Strong analytical skills to translate data into actionable improvements.
• Excellent communication skills for cross-functional collaboration.
• Experience managing agencies and internal teams.

Requirements

• 5+ years of experience in eCommerce site performance or UX.
• Strong knowledge of Shopify Plus and related integrations.
• Hands-on experience with CRO tools and A/B testing.
• Proven track record of improving conversion rates through site optimization.
• Strong analytical and problem-solving skills.
• Excellent communication skills.

Benefits

• Paid time off (flexible).
• Paid holidays.
• Insurance: Health, dental & vision.
• 401(k) + Company match.
• Eligible for company bonus plan.
• Free product allowance.