Performance Marketing Analytics Manager - Remote

Overview

The Performance Marketing Analytics Manager is responsible for building the reporting infrastructure, measurement frameworks, and data insights that power our acquisition and retention strategies. This role is highly analytical, with a strong emphasis on tracking and interpreting key performance metrics, driving incrementality testing, and informing cross-channel investment decisions through rigorous analysis.

In Short

• Build upon reporting from the Director of FP&A and Data Analytics.
• Develop and maintain marketing-focused dashboards tracking KPIs.
• Partner with cross-functional teams to align on performance goals.
• Deliver recurring performance reporting and insights.
• Lead marketing mix modeling and incrementality testing initiatives.
• Design and refine attribution frameworks for clarity across channels.
• Define and execute a robust testing roadmap.
• Analyze budget allocation with paid media teams.
• Collaborate to measure impact on retention and LTV.
• Ensure precision in UTM structure and tracking setup.

Requirements

• 5+ years of experience in marketing analytics.
• Deep understanding of KPIs like CAC, LTV, AOV.
• Experience in incrementality testing and attribution methodology.
• Hands-on experience with GA4 and data visualization tools.
• Familiarity with Shopify and retention platforms.
• Excellent communication skills.

Benefits

• Paid time off (flexible).
• Paid holidays.
• Insurance: Health, dental & vision.
• 401(k) + Company match.
• Eligible for company bonus plan.
• Free product allowance.