Go-To-Market Engineer - Remote

Overview

CentralApp is a Belgian SaaS startup revolutionizing websites and online marketing for SMEs in Europe. Our platform empowers 3,000+ restaurants, shops, and salons across the continent —serving 10+ million annual visitors—to manage online visibility effortlessly. We partner with industry leaders like TheFork, Google, BNP Paribas Fortis, and Deliveroo to deliver best-in-class digital experiences.

Today, we're entering a new phase: pivoting towards an AI-powered website builder and adding self-service signup and automated marketing funnels to our traditionally sales-led growth model.

We’re looking for a Go-To-Market Engineer to join us at this pivotal moment. You'll be at the intersection of product, engineering, sales, and marketing — ensuring we launch products that land powerfully and scale quickly.

In Short

• Build and optimize the infrastructure needed for lead generation (outbound, inbounds and partners), funnels to convert from free to premium, self-signup, onboarding flows and activation.
• Work closely with product, sales, and customer success teams to ensure our new AI website builder is successfully adopted across different customer segments.
• (Re)Build our Tool Stack: CRM, Calendar, Calling, Marketing Automation, Emailing, etc.
• Design and implement automations, integrations, and internal tools to streamline go-to-market operations (e.g., CRM integrations, customer tracking, marketing automation).
• Help create data flows and dashboards that track acquisition, activation, and retention across both sales-led and product-led motions.
• Troubleshoot go-to-market technical challenges and own solutions end-to-end.
• Contribute ideas to help us blend AI, automation, and human touch-points into a seamless user experience.

Requirements

• Experience in lead generation and go-to-market strategies.
• Strong understanding of CRM and marketing automation tools.
• Ability to work collaboratively across product, sales, and customer success teams.
• Proven experience in data analysis and creating dashboards.
• Technical troubleshooting skills.
• Familiarity with AI technologies and their application in marketing.
• Excellent problem-solving skills and attention to detail.

Benefits

• Opportunity to work in a fast-growing startup environment.
• Be part of innovative projects at the intersection of technology and marketing.
• Flexible work environment.
• Competitive salary and benefits package.
• Chance to make a significant impact on the company's growth.