Demand Generation Manager - Remote

Overview

The Demand Generation Manager will lead end-to-end demand generation campaigns, focusing on content creation and customer journey optimization, to drive qualified opportunities for CARTO, a leading location intelligence platform.

In Short

• Own end-to-end demand generation campaigns across multiple channels.
• Develop sophisticated customer lifecycle marketing programs.
• Create personalized customer experiences and targeted expansion campaigns.
• Collaborate with SDR teams to optimize engagement cadences.
• Showcase customer success stories and coordinate advocacy programs.
• 5+ years of B2B demand generation experience required.
• Strong understanding of marketing automation and CRM systems.
• Exceptional copywriting skills and project management abilities.
• Innovative mindset to test new approaches for campaign performance.
• Experience working with global teams across multiple locations.

Requirements

• 5+ years of B2B demand generation experience, preferably in SaaS.
• Experience with marketing automation platforms (Hubspot, Marketo).
• Strong understanding of B2B marketing metrics.
• Knowledge of account-based marketing strategies.
• Exceptional copywriting skills.
• Experience with global teams and cultures.
• An eye for design and brand guardianship.

Benefits

• Competitive, results-based compensation.
• Access to employee stock options plan.
• Private medical insurance.
• Flexible work hours in a casual environment.
• Education stipend.
• Flexible compensation options.
• English classes provided.
• A vision to promote the use of location-based data for better decision-making.