Demand Generation Manager - Remote

Overview

The Demand Generation Manager will play a crucial role in the marketing team at CivicPlus, focusing on creating interest and excitement for the company’s solutions to attract customers and drive revenue.

In Short

• Work as part of the marketing team to generate demand for CivicPlus solutions.
• Oversee tactics to develop and cultivate opportunities for specific buyer personas.
• Use data-driven insights to manage the marketing funnel.
• Attract site traffic and convert it into new leads.
• Nurture leads to close them into customers.
• Develop multi-channel campaigns to drive leads and build the sales pipeline.
• Manage marketing budgets and monitor campaign performance.
• Oversee content development for various marketing communications.
• Collaborate with the new business development team.
• Ensure efficient allocation of marketing resources for maximum impact.

Requirements

• BA/BS degree in marketing or communications.
• 5+ years of experience in marketing, preferably in SaaS.
• Excellent communication and creative thinking skills.
• Ability to use data to inform decisions.
• Experience with marketing budgets and forecasting results.

Benefits

• Comprehensive health, dental, and vision insurance.
• Flexible Time Off policy.
• 401(k) plan.
• Opportunities for career growth and learning.
• Team-centered environment.