Demand Generation Manager - Remote

Overview

As the Demand Generation Manager, you will play a vital role in driving the growth and success of our company by deploying a full-funnel lead generation marketing strategy to power revenue opportunities.

In Short

• Own the demand generation playbook—design, execute, and optimize multi-channel campaigns.
• Plan and track against monthly lead generation targets.
• Work closely with content, video, and graphic design teams.
• Manage paid media to acquire new leads efficiently.
• Optimize SEO & content clusters to increase inbound traffic.
• Design and optimize nurture programs for leads.
• Measure success through MQL > SQL > Closed-Won tracking.
• Partner with Sales Operations for lead flow tracking.
• Continuously analyze performance and report insights.

Requirements

• Proven track record of generating B2B leads.
• 5+ years of B2B experience in relevant marketing areas.
• Strong analytical mindset and comfort with data.
• Creative, entrepreneurial spirit with a passion for B2B content.
• Strong cross-functional collaboration skills.
• Excellent communication skills, especially in remote settings.
• Flexibility to adapt to evolving business needs.

Benefits

• Equity in Formic.
• 99% coverage on medical, dental, and vision insurance.
• Life insurance and disability plans covered at 100%.
• Flexible time off policy and 10+ company holidays.
• Home Office Stipend for remote roles.