Demand Generation Manager - Remote

Overview

FURTHER is the leading AI-powered Sales & Marketing platform for senior living and healthcare organizations. Our next-gen suite of website engagement and AI sales assistants streamline the buying process for prospects and automate repetitive tasks for sales teams, driving higher conversion rates and increased NOI. Our unique blend of groundbreaking technology and deep industry expertise have made us the most widely adopted AI toolset in the market, used by over 5,500 communities to generate over $2.8 billion.

In Short

• Develop and execute a comprehensive demand generation strategy targeting the Owner-Operator audience.
• Identify Ideal Customer Profile (ICP) and develop strategic marketing initiatives.
• Design and execute multi-channel campaigns across digital, direct mail, in-person, and conferences.
• Lead experimentation by testing and iterating on new demand generation tactics.
• Own lead acquisition and nurturing through relationship-driven activations and events.
• Collaborate cross-functionally with sales, customer success, and product marketing.
• Establish and monitor key performance indicators (KPIs) for measuring success.
• Leverage targeted distribution channels to amplify demand generation efforts.
• Present demand generation results and insights to senior leadership.

Requirements

• 5+ years of experience scaling demand generation efforts.
• Strong understanding of demand generation best practices and marketing automation tools.
• Expertise in using data and analytics for decision-making and campaign optimization.
• Proven ability to design and manage multi-channel campaigns.
• Experience collaborating cross-functionally with internal teams.
• Experience creating compelling content for high-level decision-makers.
• Excellent project management skills.
• Exceptional written and verbal communication skills.

Benefits

• Opportunity to work with a leading AI-powered platform.
• Be part of a diverse and inclusive team.
• Work in a remote position.
• Engage with innovative marketing strategies.
• Contribute to the growth of the company.
• Collaborative work environment.
• Professional development opportunities.
• Competitive compensation package.