Demand Generation Manager - Remote

Overview

Bankjoy is a Y Combinator and Bessemer Venture Partner backed FinTech startup. We are changing the way community banks and credit unions do business, enabling them to become tech-driven and digital first. Bankjoy provides modern digital banking products including mobile banking, online banking, online account opening, loan origination, and conversational AI. Our mission is to revolutionize banking tech infrastructure by leading digital transformation at financial institutions — big and small.

In Short

• Lead the strategy and execution of demand generation and marketing operations.
• Develop and optimize integrated campaigns to drive pipeline growth.
• Manage implementation and optimization of Hubspot marketing automation platform.
• Design and execute integrated demand generation campaigns across digital channels.
• Establish KPIs and success metrics for agency partnerships.
• Own marketing analytics and performance reporting.
• Collaborate with content and events teams for effective lead generation.
• Implement A/B testing and optimization strategies.
• Track and optimize campaign ROI and cost per lead.
• 5+ years B2B demand generation experience required.

Requirements

• 5+ years B2B demand generation experience.
• Proven track record hitting aggressive pipeline targets.
• Expert-level Hubspot knowledge and implementation experience.
• Strong analytical skills with experience in marketing analytics and attribution.
• Experience managing integrated multi-channel campaigns.
• Data-driven approach to campaign optimization.
• Bachelor's degree in Marketing, Business, or related field.

Benefits

• Fast-paced and collaborative environment.
• Competitive compensation.
• Stock options at a well-funded startup.
• 100% medical, dental and vision coverage for you.
• 50% coverage for families in the US & 100% coverage for families in Canada.
• 401(k) plan with 4% company matching (US Employees).
• 3-5 weeks PTO depending on tenure.
• 5 health days and 15 holidays.
• End of year shutdown.
• Performance-based bonuses (US & Canadian Employees).
• Remote first culture.