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Vice President of Marketing - Remote

Posted 3 weeks ago
Marketing
Full Time
USA

Overview

We’re seeking an innovative and results-driven Vice President of Marketing to lead our marketing efforts and drive Primal Harvest’s next phase of growth.

In Short

  • Define and implement a comprehensive brand strategy.
  • Develop and execute lifecycle marketing strategies.
  • Provide technical leadership on the product management roadmap.
  • Lead the development of a customer data strategy.
  • Define and implement a brand-centric customer service program.
  • Oversee CRM and Email marketing initiatives.
  • Manage Social and Content marketing teams.
  • Drive innovation and collaboration across departments.
  • Identify new growth opportunities in various regions.
  • Execute long-term business strategies for sustainable growth.

Requirements

  • Proven experience in a senior marketing leadership role.
  • Strong understanding of brand strategy and positioning.
  • Experience with lifecycle marketing and customer journey optimization.
  • Technical knowledge in digital product management.
  • Expertise in customer insights and data strategy.
  • Leadership experience in CRM and email marketing.
  • Ability to manage social and content marketing efforts.
  • Strong strategic leadership and business innovation skills.
  • Experience in market expansion strategies.
  • Excellent communication and collaboration skills.

Benefits

  • Opportunity to lead a fast-growing wellness brand.
  • Collaborative work environment with international teams.
  • Impactful role in shaping marketing strategies.
  • Flexible remote work options.
  • Access to high-quality wellness products.
  • Professional growth and development opportunities.
  • Competitive compensation package.
  • Supportive company culture focused on health and well-being.
  • Engagement in innovative marketing initiatives.
  • Opportunity to drive customer-centric data initiatives.

C.W.W.P.P.C

Careers with WM Partners' Portfolio Companies

Primal Harvest is a prominent holistic wellness brand focused on empowering individuals to enhance their health and well-being through premium, natural products. Established in 2018, the company offers a diverse range of high-quality supplements aimed at supporting various health needs, including immunity, gut health, sleep, and joint care. As a Direct-to-Consumer brand, Primal Harvest emphasizes transparency and trust, striving to create a reliable wellness foundation for its customers. With international operations based in Miami, Florida, and Cologne, Germany, Primal Harvest is committed to inspiring healthier lifestyles and driving growth through innovative marketing strategies.

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