B2B Field Marketing Manager, APJ - Remote

Overview

Join the team redefining how the world experiences design.

In Short

• Develop and execute field marketing strategies that align with company goals and drive demand generation.
• Analyze local market trends, customer insights, and competitive landscape.
• Define the Field Marketing strategy and calendar for the APJ region.
• Plan and manage regional marketing campaigns, including events and webinars.
• Optimize marketing campaigns based on performance data.
• Ensure consistency in Canva’s enterprise messaging and branding.
• Lead the research, planning, and execution of regional events.
• Oversee event logistics, from budgeting to post-event analysis.
• Collaborate with the Partner and Alliances organization.
• Analyze the effectiveness of field marketing campaigns.

Requirements

• Minimum of 8 years of experience in B2B SaaS organizations.
• Experience in marketing tools like Splash and Salesforce.
• Proven success in managing field marketing programs.
• Strong project management and execution skills.
• Ability to maintain an optimistic and self-starter attitude.
• Skilled at managing a budget and reporting on results.
• Partnered with creative and content teams.
• Worked in cross-functional matrix structures.
• Strong desire to execute and drive impact.
• Exceptional organization and communication skills.

Benefits

• Equity packages.
• Inclusive parental leave policy.
• Annual Vibe & Thrive allowance.
• Flexible leave options.