Product Marketing Director - Remote

Overview

The Product Marketing Director is responsible for creating compelling narratives around products and leading marketing strategies to drive adoption and retention. This role requires collaboration between product development, marketing, and sales teams to enhance market share and revenue.

In Short

• Scale product marketing functions and processes.
• Understand customer needs and buyer personas.
• Analyze competitor landscape for market insights.
• Establish product positioning and messaging.
• Coordinate launch plans for new features and products.
• Provide sales teams with essential marketing materials.
• Support demand generation and account-based marketing efforts.
• Contribute to content marketing and thought leadership.
• Manage customer lifecycle marketing initiatives.
• Set and track product marketing KPIs.

Requirements

• 6-8 years of experience in product marketing.
• Strong organizational and project management skills.
• Ability to build and scale marketing functions.
• Proven relationship-building skills.
• Fluency in current trends and policies.
• Creative skills to transform complex information into engaging content.
• Adept at thriving in fast-paced environments.
• Technical knowledge of virtual event platforms and marketing automation tools.
• Excellent written and verbal communication abilities.
• Proficient in MS Office, virtual event platforms, and CRM tools.

Benefits

• Competitive salary with equity options.
• Flexible work arrangements (remote or hybrid).
• Opportunity to work in a dynamic startup environment.
• Comprehensive employee benefits package.
• Professional development opportunities.