Content Marketing Specialist – Electrodes, Supplies, & Accessories - Remote

Overview

Cadwell is seeking a Content Marketing Specialist – Electrodes, Supplies, and Accessories, to help drive the strategic growth of our global consumables line. This role is the primary voice for our device consumables, responsible for creating content that moves accessories from our warehouse to the clinic. You will spearhead content initiatives that blend technical specifications and clinical utility, executing multi-channel content strategies to reach clinical professionals in neurodiagnostics, neuromonitoring, and sleep diagnostics.

In Short

• Lead content strategy and execution for Cadwell’s electrodes and accessories line.
• Create, update, and optimize product descriptions for the company e-store and catalogs.
• Develop and manage a multi-channel social media strategy.
• Partner with regulatory and quality teams for compliance standards.
• Collaborate with various teams to develop marketing materials.
• Manage targeted email campaigns to nurture leads.
• Monitor industry trends and leverage AI tools for content production.
• Ensure brand voice consistency across promotions.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• 3+ years of related experience in marketing communications.
• Experience in a highly-regulated industry preferred.
• Portfolio or writing samples demonstrating ability to translate technical concepts.
• Professional writing and editing skills.
• Proficiency in managing content within e-commerce and CMS.
• Familiarity with paid social advertising.
• Experience with marketing automation platforms.
• Working knowledge of Adobe Creative Suite.
• Proficiency in project management tools.

Benefits

• Equal Opportunity Employer.
• Opportunity for professional development.
• Flexible working conditions.
• Engagement in a dynamic industry.
• Collaboration with cross-functional teams.