Content Marketing Specialist - Remote

Overview

We are seeking a strategic and hands-on content professional to develop compelling messaging and content assets that fuel our clients' out campaigns. This role is responsible for crafting persona-driven content across email campaigns, Linkedin, webinars, and other channels.

In Short

• Develop messaging for cold and warm email outreach campaigns.
• Collaborate with internal strategists to align messaging with client value propositions and sales objectives.
• Implement A/B testing to optimize open rates and response rates.
• Plan and create LinkedIn content calendars and select client campaigns.
• Write thought leadership posts, articles, and client-facing updates tailored to key buyer personas.
• Leverage analytics to inform content iteration and improvement.
• Develop webinar topics, outlines, and promotional messaging.
• Partner with subject matter experts to script engaging presentation content and follow-up sequences.
• Produce supporting content including case studies, landing page copy, and nurture sequences.
• Work closely with marketing, sales, and RevOps teams to align content initiatives with broader growth goals.

Requirements

• Experience in content marketing and strategy development.
• Strong writing and editing skills.
• Familiarity with A/B testing and analytics tools.
• Ability to collaborate effectively with cross-functional teams.
• Knowledge of buyer personas and the sales process.

Benefits

• Opportunity to work with diverse clients.
• Flexible working environment.
• Professional development opportunities.
• Collaborative team culture.