Director of Product Marketing & Pricing - Remote

Overview

Brightwheel is seeking a strategic and data-driven Director of Product Marketing & Pricing to shape the future of how we serve early childhood education (ECE) programs. You bring a unique mix of expertise in product marketing, market insights, and pricing strategy, coupled with a proven ability to lead high-performing teams and deliver results.

In Short

• Lead Go-To-Market Excellence: Craft and implement messaging, positioning, and go-to-market strategies that drive adoption, retention, and revenue growth across new and expanding product lines
• Discover Market Insights: Lead efforts to deeply understand customer needs, market trends, and competitive dynamics, turning data into actionable insights
• Position in the Market: Create and refine compelling product positioning and messaging frameworks that resonate with ECE programs and differentiate Brightwheel in the market
• Build a Top-Tier Team: Hire, mentor, and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making
• Shape Pricing Strategy: Refine and develop pricing strategies and plans, in collaboration with Finance, ensuring business and market alignment
• Drive Enablement: Partner closely with Sales to provide the tools, training, and insights needed to win in competitive markets
• Collaborate for Results: Work cross-functionally with Product, Demand Generation, and Sales teams to align go-to-market strategies

Requirements

• 8+ years of experience in product marketing roles, preferably within a fast-paced B2B SaaS environment serving SMBs
• A strong track record of driving adoption, retention, and revenue growth through innovative marketing strategies
• Experience in pricing strategy and rollouts
• Demonstrated success in building, leading, and mentoring high-performing teams
• Exceptional ability to translate complex data and market insights into actionable initiatives and strategies
• Proven experience working closely with Product, Sales, and Marketing teams to align goals and deliver results
• Mastery in crafting clear, compelling, and differentiated messaging tailored to customer needs

Benefits

• Competitive compensation package, including base salary, equity, and benefits
• Premium medical, dental, and vision benefits
• Generous paid parental leave
• Flexible paid time off policy
• Monthly wellness and productivity stipend
• Learning & Development stipend