Director of Product Marketing - Remote

Overview

We are seeking a strategic and data-driven Director of Product Marketing to lead our go-to-market (GTM) strategy, positioning, and messaging. This high-impact role sits at the intersection of product, marketing, and sales, ensuring our solutions resonate with enterprise brands.

In Short

• Develop and execute GTM strategies for new products, features, and enhancements.
• Craft clear, differentiated messaging that speaks to enterprise omnichannel brands’ challenges and goals.
• Equip sales teams with compelling narratives, decks, battlecards, and competitive insights to accelerate deal cycles.
• Conduct market research, competitive analysis and customer interviews to inform positioning and strategy.
• Partner with demand generation and content teams to create impactful core asset libraries, thought leadership, case studies, whitepapers, and webinars.
• Develop onboarding materials and engagement campaigns to drive adoption.
• Align with Product, Sales, Customer Success, and Marketing on strategy and execution.
• Establish scalable processes and templates to streamline workflows and improve visibility.

Requirements

• 8+ years of product marketing experience, ideally in B2B SaaS or eCommerce technology.
• Proven success in GTM execution for enterprise software solutions.
• Strong storytelling and messaging skills, simplifying complex concepts for broad audiences.
• Experience in sales enablement, competitive positioning, and customer engagement.
• Deep understanding of omnichannel commerce, digital retail, and eCommerce analytics.
• Data-driven approach to refining messaging and measuring impact.
• Excellent written, verbal, and presentation skills.
• Experience with tools like HubSpot, Highspot, Monday, SharePoint, Gong, and eMarketer is a plus.
• Background in pricing, packaging, and product naming is a plus.

Benefits

• Flexible work-from-home arrangements
• 401K Match
• Flexible vacation
• Medical/Dental/Vision
• 16 weeks of paid parental leave (US)
• Technical stipend
• Professional development programs
• Wellness programs