Director of Product Marketing - Remote

Overview

We seek a dynamic and experienced Director of Product Marketing to lead the strategic product marketing initiatives for our AI Applications. This role is for someone who enjoys working at different altitudes. They are comfortable getting into the details and understanding the unique and differentiating aspects of Workato’s AI Applications and synthesizing them into a cohesive narrative, enabling sales, CS, and partner teams and driving successful go-to-market strategies.

In Short

• Lead strategic product marketing initiatives for AI Applications.
• Develop and refine target personas and compelling positioning.
• Conduct competitive analysis to identify market trends.
• Partner with sales and marketing teams for product enablement.
• Develop go-to-market strategies for product launches.
• Stay abreast of industry trends in SaaS and automation.
• Manage multiple initiatives simultaneously.
• Collaborate effectively with cross-functional teams.
• Drive thought leadership and educate stakeholders.
• Foster a flexible and innovative work culture.

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• 10+ years of experience in product marketing.
• Deep understanding of AI, SaaS, and low-code/no-code markets.
• Experience in developing go-to-market strategies.
• Strong project management skills.
• Exceptional leadership and communication skills.
• Innovative mindset with a track record of driving initiatives.

Benefits

• Vibrant and dynamic work environment.
• Flexible, trust-oriented culture.
• Opportunities for professional growth.
• Comprehensive benefits package.
• Equity options.