Director of Product Marketing - Remote

Overview

The Director of Product Marketing will lead and scale our go-to-market (GTM)-focused product marketing team. This role will be responsible for developing and executing a world-class GTM strategy, bringing new innovations to market at scale while refining the messaging and positioning of the Spring Health platform.

In Short

• Lead and scale the product marketing team.
• Develop and implement a scalable go-to-market (GTM) framework.
• Partner with product management to develop positioning and messaging.
• Ensure cross-functional alignment across teams.
• Establish and track key GTM metrics and KPIs.
• Define and evolve core messaging and value proposition.
• Lead, mentor, and grow a team of product marketers.
• Own market research and competitive intelligence.
• Work closely with sales and customer success teams.
• Collaborate with growth marketing for lead generation.

Requirements

• 10+ years of experience in product marketing or GTM strategy.
• Proven track record in developing GTM strategies.
• Deep expertise in positioning and messaging.
• Strong leadership experience.
• Excellent cross-functional collaboration skills.
• Experience in market research and competitive analysis.
• Highly analytical mindset.
• Exceptional communication and presentation skills.

Benefits

• Health, Dental, Vision benefits from day one.
• Employer sponsored 401(k) match.
• Yearly allotment of no-cost therapy visits.
• Competitive paid time off policies.
• Parental leave after 6 months tenure.
• Access to fertility care support.
• Professional Development Reimbursement.
• Donation matching for favorite causes.