Director of Demand Generation & Customer Lifecycle - Remote

Overview

Brightspeed is looking for a Director of Demand Generation & Customer Lifecycle to lead marketing strategies that enhance customer acquisition, engagement, and retention.

In Short

• Develop and execute marketing campaigns.
• Oversee production and reporting of communication tactics.
• Work with creative agencies for content development.
• Implement testing strategies for effective communication.
• Manage vendor relationships and budgets.
• Analyze and optimize campaigns for business results.
• Lead a team, including remote employees.
• Ensure customer-oriented communication.
• Balance strategic planning with execution.
• Promote a diverse and inclusive workplace.

Requirements

• Bachelor’s degree in marketing or equivalent experience.
• 10+ years in marketing.
• Experience in customer acquisition and retention management.
• Technical expertise with CRM and analytical systems.
• Knowledge of online marketing methods.
• Strong communication skills.
• Excellent project management skills.
• Entrepreneurial mindset with adaptability.
• Experience leading teams.
• Comfortable with both strategy and execution.

Benefits

• Competitive compensation and comprehensive benefits.
• Medical, dental, vision, and life insurance.
• 401K plan with company match.
• Paid time off programs promoting wellness.
• Inclusive workplace culture.