Acquisition Marketing Lead - Remote

Overview

The Acquisition Marketing Lead owns the strategy and performance optimization of customer acquisition campaigns across Direct Mail, Email, and SMS channels, driving measurable new customer growth through disciplined targeting, testing, and continuous improvement.

In Short

• Own and lead the acquisition campaign strategy for Direct Mail, Email, and SMS channels.
• Develop and manage campaign roadmaps and testing agendas to improve channel performance.
• Partner with Analytics, Creative, Product, and Strategy teams for campaign success.
• Manage channel budgets, pacing, and forecasting to maximize ROI.
• Translate data insights into actionable recommendations for leadership.
• Ensure compliance with regulations and internal standards for all campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in performance or acquisition marketing.
• Experience managing campaign budgets and making data-driven decisions.
• Proficient with email service platforms and marketing automation tools.
• Knowledge of Direct Mail production processes and SMS marketing compliance.
• Experience in designing and analyzing A/B tests.
• Strong analytical skills and ability to present data clearly.

Benefits

• Competitive medical, dental, vision, and life insurance.
• 401K plan with company match.
• Employee assistance program.
• Comprehensive paid time off programs.
• Flexible working arrangements including remote options.