Acquisition Marketing Manager - Remote

Overview

Rocket Lawyer is seeking an experienced Acquisition Marketing Manager to drive growth across acquisition channels, ensuring integrated campaigns are effective from the first click through product engagement.

In Short

• Lead acquisition strategy and operationalize it with various marketing teams.
• Identify and improve user experience gaps to efficiently acquire new customers.
• Manage go-to-market execution for integrated campaigns.
• Serve as project lead across strategy and execution.
• Optimize onboarding and cross-sell/upsell journeys.
• Report on acquisition performance across all channels.
• Translate insights into action through collaboration with various teams.
• Champion best practices in project management.
• Coordinate with external agencies for campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 7+ years of experience in acquisition or product marketing, ideally in B2B SaaS.
• Deep understanding of customer acquisition journeys.
• Expertise in data-informed decision making.
• Proven ability to lead cross-functional campaigns.
• Experience collaborating with content and product teams.
• Strong project management skills.
• Exceptional verbal and written communication skills.

Benefits

• Comprehensive health plans including Medical, Dental, and Vision insurance.
• Unlimited PTO.
• Competitive salary packages.
• Life insurance and disability benefits.
• 401k program with company match.
• Fertility assistance and planning options.
• Access to mental health resources.
• Free Rocket Lawyer account with legal document access.