Value & Marketing Insights Team Lead - Remote

Overview

The Value & Marketing Insights Team Lead will specialize in marketing analytics, focusing on measuring and communicating the impact of BrandBastion across social media performance.

In Short

• Lead a team of analysts in marketing measurement and insights.
• Define and own the measurement approach for customer impact.
• Build ROI models connecting platform activity to business outcomes.
• Produce executive-ready insights and case studies for Sales and Marketing.
• Run monthly reviews of key accounts to assess performance.
• Identify churn risk signals and propose intervention plans.
• Set priorities for reporting and analysis quality.
• 5+ years of experience in marketing analytics required.
• Strong analytical skills with proficiency in SQL and BI tools.
• Deep understanding of social media marketing metrics.

Requirements

• 5+ years in marketing analytics or performance marketing analytics.
• Experience with social platform reporting ecosystems.
• Strong experience building ROI narratives and reporting.
• Analytical background with SQL, Excel, and BI tools.
• Understanding of attribution concepts and experimentation.
• Ability to turn data into actionable insights.

Benefits

• Full benefits if hired outside Finland or North America.
• Work with leading brands and cutting-edge technology.
• Opportunity to grow in a dynamic and innovative environment.