International Growth Director - Remote

Overview

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service – providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

In Short

• Develop and implement comprehensive marketing strategies to drive international growth and market penetration.
• Analyze global market trends, customer behavior, and competitive landscapes to identify opportunities for growth.
• Optimize digital marketing channels for international audiences.
• Lead localization efforts of marketing materials.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Build and manage relationships with local partners and agencies.
• Monitor and measure campaign effectiveness.
• Ensure compliance with regional regulations and cultural sensitivities.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 8+ years of experience in international marketing or growth marketing.
• Proven track record of successfully launching marketing campaigns globally.
• Strong analytical skills to interpret data and optimize campaigns.
• Experience in digital marketing and localization strategies.
• Excellent communication and leadership skills.
• Fluency in multiple languages is a plus.
• Ability to travel internationally as needed.

Benefits

• The chance to build something that changes lives.
• Free BetterHelp accounts for all team members.
• An awesome community of co-workers.