Director of Growth Marketing - Remote

Overview

The Director of Growth is focused on driving new customer acquisition and optimizing the overall growth funnel, strategizing and executing growth marketing initiatives.

In Short

• Lead multi-channel growth strategies for customer acquisition.
• Optimize performance marketing campaigns across digital channels.
• Collaborate with agencies on innovative marketing tactics.
• Analyze customer journeys to improve conversion rates.
• Implement A/B and multivariate testing protocols.
• Track key metrics to inform growth strategies.
• Manage seven-figure marketing budgets for optimal ROAS.
• Partner with cross-functional teams for cohesive strategies.
• Coordinate with creative teams for compelling content.
• Drive growth initiatives with a results-driven mindset.

Requirements

• 10+ years in growth or performance marketing.
• Deep knowledge of digital marketing channels.
• Strong analytical abilities and A/B testing experience.
• Expertise in local search strategies.
• In-depth knowledge of Google and Bing search engines.
• Innovative and collaborative attributes.
• Bonus: Experience in subscription-based businesses.
• Bonus: Experience in DTC or consumer services.

Benefits

• Competitive base salary.
• Stock options after required tenure.
• Comprehensive medical, dental, and vision insurance.
• Retirement savings plan.
• Pet insurance for your furry friends.
• Monthly cell phone stipend.
• ClassPass membership for fitness and wellness.