Director of Growth Marketing - Remote

Overview

The Director of Growth Marketing at Booksy will lead customer acquisition, retention, and engagement efforts while building the Martech foundations for a scalable growth organization.

In Short

• Lead multi-channel campaigns for customer acquisition.
• Optimize KPIs like CAC, ROAS, LTV, and Conversion Rates.
• Manage a multi-million-dollar marketing budget.
• Drive innovation through A/B testing and new channel exploration.
• Develop strategies to improve retention and engagement.
• Create targeted segmentation and personalization campaigns.
• Track and report on key retention metrics.
• Optimize the Martech stack for automation and efficiency.
• Collaborate with Sales & Product teams for unified strategies.
• Lead and mentor a high-performing marketing team.

Requirements

• Experience in digital performance marketing and CRM.
• Strong analytical skills with a data-driven approach.
• Proven track record in managing marketing budgets.
• Ability to thrive in a fast-paced environment.
• Experience in leading and developing teams.

Benefits

• Opportunity to impact business growth significantly.
• Work with a collaborative and dynamic team.
• Fast-paced and innovative work environment.