Director of Growth Marketing - Remote

Overview

The Director of Growth Marketing will build and lead demand generation and account-based marketing strategies to drive pipeline growth and expand YCharts' presence among financial advisors and asset managers.

In Short

• Lead demand generation and ABM strategy.
• Develop multi-channel growth marketing campaigns.
• Optimize marketing funnel for conversion.
• Collaborate with Sales, Product, and Customer Success.
• Manage and develop a growth marketing team.
• Measure and report on marketing KPIs.
• Refine lead scoring and targeting.
• Oversee paid media campaigns.
• Enhance product-led growth strategies.
• Drive higher engagement through A/B testing.

Requirements

• 10+ years in B2B SaaS demand generation.
• 5+ years managing marketing teams.
• Strong writing and editing skills.
• Proven success with paid media and SEO.
• Experience with HubSpot and Google Analytics.
• Knowledge of marketing automation strategies.
• Strong stakeholder communication skills.
• Ability to collaborate cross-functionally.

Benefits

• 100% employer-paid health, dental, and vision insurance.
• 401(k) match.
• Flexible time off and vacation days.
• Paid parental leave.
• Professional development stipend.
• Hybrid work schedule.
• Summer hours for more sunshine.
• Weekly lunch credits.
• Regular team events.