Director of Growth Marketing - Remote

Overview

Crew Dog is redefining collegiate wear through high-quality apparel featuring distinctive designs and innovative embroidery licensed by colleges across the country. Founded by Yale students, Crew Dog offers stylish, mascot-inspired apparel tailored to campus groups, Greek organizations, retail partners, alumni, and college enthusiasts. Combining thoughtful, customizable designs with superior garment quality and a modern aesthetic, Crew Dog stands out in the crowded collegiate apparel market, resonating strongly with students, alumni, and groups and gaining recognition from numerous university licensing departments nationwide.

We are licensed at 65+ campuses, including Yale, Brown, Vanderbilt, Michigan, NYU, and Georgetown. We are growing rapidly and recently raised our first financing round to support our growth. As we continue expanding, we’re seeking someone to maintain momentum at our established campuses and help launch new ones by creating viral organic content, strategically repurposing existing assets, and effectively managing our paid advertising and overall marketing spend.

In Short

• Dynamic online growth marketer role in a fast-paced startup environment.
• Combine creative vision with data-driven decision-making.
• Focus on building a collegiate apparel brand.
• Create viral organic content and manage paid advertising.
• Help launch new campuses and maintain existing ones.
• Work with a team that values innovative designs and quality.
• Engage with collegiate communities and alumni.
• Support the growth of a rapidly expanding company.

Requirements

• Proven experience in growth marketing.
• Strong understanding of digital marketing strategies.
• Ability to create compelling content.
• Experience with managing advertising budgets.
• Comfortable working in a startup environment.
• Excellent analytical skills.
• Strong communication and collaboration abilities.

Benefits

• Opportunity to work in a growing startup.
• Be part of a creative and innovative team.
• Flexible work environment.
• Engagement with collegiate communities.
• Potential for career growth.