Director of Growth Marketing - Remote

Overview

The Director of Growth Marketing at Booksy will lead customer acquisition, retention, and engagement efforts while building the Martech foundations for a scalable growth organization.

In Short

• Lead multi-channel marketing campaigns to drive customer acquisition.
• Own and optimize key performance indicators across channels.
• Manage a multi-million-dollar marketing budget.
• Drive innovation through A/B testing and new channel exploration.
• Develop strategies to improve customer retention and engagement.
• Create targeted segmentation and personalization campaigns.
• Automate workflows and enhance decision-making with data insights.
• Collaborate with sales and product teams for unified strategies.
• Lead and mentor a high-performing marketing team.
• Work in a fast-paced environment with a focus on scalability.

Requirements

• Significant experience in performance marketing and CRM.
• Experience managing globally distributed teams.
• Track record of scaling marketing programs successfully.
• Expertise in leading marketing technologies and system integrations.
• Strong analytical skills for data interpretation.
• Excellent communication skills for presenting strategies.
• Leadership and team-building capabilities.

Benefits

• Fully remote position based in the US (EST Timezone).
• Unlimited paid time off (PTO).
• Private healthcare and dental insurance.
• 401(k) plan with matched contributions.
• Twelve weeks of paid parental leave after one year.