Director of Growth Marketing - Remote

Overview

Join us at PolicyMe! We're modernizing insurance and we'd like your help. The Canadian insurance landscape has remained largely unchanged for decades and we are in the process of changing that. We're a remote-first, Toronto-based startup with big ambitions.

In Short

• Maximize Budget and ROAS
• Own a multi-million-dollar budget (CAD 8–10 million) across paid channels (Search, Display, Social, Affiliates, etc.)
• Scale campaigns strategically while fiercely protecting ROI and hitting specific ROAS targets
• Develop strategies to align paid channels into one cohesive funnel
• Serve as a growth consultant to B2B2C partners
• Dig into product and customer data
• Design rapid experiments and analyze performance
• Set clear team and individual OKRs
• Approach every initiative as a reflection of PolicyMe’s brand
• Work efficiently in a fast-changing environment

Requirements

• 6-8+ years of growth/digital marketing experience
• 3+ years of experience leading high-performing marketing teams
• ROI- and ROAS-focused mindset
• Expertise in Search Marketing (SEM)
• Solid analytics skills with tools like GA4, GTM, Looker
• Player-coach mentality
• Customer-focused outlook
• Lifelong learner in marketing channels and growth frameworks
• Entrepreneurial spirit thriving in a startup environment

Benefits

• Generous PTO - 20 vacation days
• Access to stock options and a comprehensive benefits plan
• A remote-first team with company paid, in-person socials
• Resources for professional development
• Work with an empathetic, high-performing team