Country Growth & Marketing Strategy Manager - Remote

Overview

Our client is looking for a strategic, entrepreneurial, and results-driven Country Growth & Marketing Strategy Manager to lead their market entry and scale-up in China.

In Short

• Lead the market entry in China, developing and executing a phased launch and scale strategy.
• Own digital acquisition across platforms such as WeChat, Xiaohongshu, Baidu, Douyin, Weibo.
• Adapt the value proposition and product messaging for the Chinese audience.
• Identify and manage local growth partners and digital agencies.
• Work with agencies to launch integrated campaigns to grow brand awareness.
• Stay ahead of competitive movements and consumer trends.
• Coordinate with legal teams to ensure compliance with Chinese regulations.
• Play a key role in building the future local team and operational infrastructure.

Requirements

• Experience in market entry strategies.
• Strong background in performance marketing and digital acquisition.
• Ability to adapt marketing strategies for local markets.
• Experience in partnership and agency management.
• Knowledge of brand building and community strategies.
• Strong analytical skills for market intelligence.
• Understanding of regulatory requirements in China.
• Leadership skills for team setup and management.

Benefits

• Opportunity to lead a foundational role in a fast-growing tech start-up.
• High autonomy in a hands-on role.
• Work with a diverse team of professionals.
• Contribute to a transformative product for travelers.