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User Growth Marketing Manager - Strategy - Remote

Posted 2 days ago
Marketing
Full Time
AE, USA

Overview

Join Binance’s Fiat Team to scale global user growth by developing structured, data-driven strategies that drive acquisition, activation, and retention.

In Short

  • Optimize growth & retention strategies in the global fiat ecosystem
  • Lead full-funnel user journeys from acquisition to conversion
  • Drive multi-channel user acquisition through various platforms
  • Set up and track key metrics like CAC and LTV
  • Run rapid A/B tests and iterate growth models
  • Tailor strategies for local markets based on user insights
  • Collaborate cross-functionally to implement strategies

Requirements

  • 8+ years in user growth or digital marketing
  • Experience in global markets including MENA, LATAM, SEA, and Africa
  • Strong data mindset and familiarity with growth tools
  • Preferred background in Internet, Web3, or fintech
  • Excellent English communication skills; multilingual is a plus
  • Adaptable, entrepreneurial, and hands-on approach

Benefits

  • Work with a leading global blockchain ecosystem
  • Opportunity to influence user growth strategies
  • Collaborate with cross-functional teams
  • Exposure to diverse markets and user bases
Binance logo

Binance

Binance is a premier global blockchain ecosystem that operates the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by over 230 million individuals across more than 100 countries, Binance is recognized for its industry-leading security, transparency in user funds, rapid trading engine, and deep liquidity. The company offers a diverse range of digital asset products, including trading, finance, education, research, payments, institutional services, and Web3 features. Binance is dedicated to leveraging digital assets and blockchain technology to create an inclusive financial ecosystem that enhances financial freedom and access for people worldwide.

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