Partner Marketing Manager - Remote

Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Partner marketing plays a key role in supporting the Atlassian Solution Partners. We are looking for a remote, full-time Partner Marketing Manager. You would be responsible for co-creating, executing and measuring marketing plans with partners that support Atlassian and partner objectives. You would work closely with partners and the Partner Sales team to create and execute activities that increase awareness, generate partner leads, and strengthen customer and channel relationships.

In Short

• Be the in-region expert and go to person for ~15 dedicated Solution Partners
• Develop, execute and measure all local partner marketing efforts including to-partner, through-partner and for-partner activities aligned to the Atlassian channel priorities and sales objectives
• Ensure lead generation and demand creation targets for all partner marketing activities are forecasted, planned for and met; this includes establishing lead generation metrics with partners against development fund marketing plans
• Coach and support partners on creating content marketing campaigns & social media outreach
• Support partners in developing their annual marketing plan
• Support channel managers in defining a marketing strategy across all Solution Partners
• Develop and manage local partner engagement activities (e.g. partner events, to-partner communications, partner marketing assessments)
• Measure, analyze and report on partner marketing pipeline activities to determine their contribution to pipeline health and to evaluate marketing effectiveness/ROI
• Onboard new partners to Atlassian’s Partner Marketing Center and increase partner usage of the platform
• Work with the internal localization team or agencies on campaign and content translation projects to assure the upmost quality
• Gather feedback from Solution Partners to help us identify what works and what does not and improve constantly our campaigns accordingly based on the Partners feedback
• Actively seek and create joint customer success stories to showcase best practices and demonstrate strong partner relationships

Requirements

• 5+ years of B2B and partner marketing experience in AMER
• Deep understanding of the needs of the assigned market
• Experience in digital marketing, and in particular content marketing, events, webinars and social media strategies
• Proven experience in influencing partners and stakeholders
• Excellent communicator, both written and verbal
• Proactive and enthusiastic, willing to bring in new ideas on how we can improve
• Strong experience in online and digital marketing with experience with any marketing automation platform
• Experience with marketing agency coordination/management

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community.
• Our offerings include health and wellbeing resources, paid volunteer days, and so much more.