Lead Product Marketing Manager - Remote

Overview

Apollo.io is seeking a Lead Product Marketing Manager to own the go-to-market strategy for one of its strategic solution lines, collaborating across various teams to drive product-led and sales-led growth.

In Short

• Own the end-to-end go-to-market strategy for Apollo’s GTM solutions.
• Define and evolve solution positioning and messaging.
• Develop a deep understanding of customer usage and insights.
• Lead product launches and partner with marketing teams.
• Drive acquisition, activation, and retention strategies.
• Create high-impact content for various marketing materials.
• Develop upsell and expansion strategies.
• Analyze data to refine marketing strategies.
• Operate with an ownership mindset.
• Collaborate with cross-functional teams.

Requirements

• 7+ years of experience in B2B SaaS product marketing.
• Proven success in go-to-market strategy.
• Strong cross-functional collaboration skills.
• Excellent communication and storytelling abilities.
• Analytical and action-oriented mindset.
• Self-starter with a bias for action.
• Ownership mentality and high standards.

Benefits

• Opportunity to work in a fast-paced environment.
• Focus on continuous improvement and innovation.
• Support for personal and professional growth.
• Collaboration across departments.
• Freedom to experiment and take risks.