Director of Marketing Analytics - Remote

Overview

AmeriSave Mortgage Corporation is seeking a strategic and technically skilled Director of Marketing Measurement & Attribution to lead analytics efforts across various platforms. This role is critical for evaluating marketing performance and driving growth through data-driven insights.

In Short

• Lead analytics across Meta, Google, and programmatic platforms.
• Design multi-touch attribution models and incrementality testing frameworks.
• Create custom dashboards using GA4, Snowflake, or BigQuery.
• Analyze performance across social platforms to inform strategy.
• Collaborate with media, CRM, and data science teams.
• Present insights to executive leadership.

Requirements

• 8+ years in marketing analytics, with 3+ years in leadership.
• Expertise in Meta Advanced Analytics.
• Knowledge of Google Ads Data Hub and GA4.
• Experience with DSPs like The Trade Desk and DV360.
• Proven experience in attribution modeling and media mix modeling.
• Strong proficiency in SQL and Power BI.
• Exceptional communication and leadership skills.

Benefits

• 401(k)
• Health, dental, and vision insurance
• Disability and life insurance
• Paid time off and holidays
• Employee discounts
• Paid training
• Referral program
• Bonus opportunities