Marketing Analyst, Insights & Analytics - Remote

Overview

We are seeking a highly analytical and strategic Marketing Analyst to support our Marketing organization and enable data-driven decision making across the CMO’s leadership team. This role will serve as a key partner to Marketing Strategy & Operations and Demand Generation, delivering insights that improve marketing performance, pipeline generation, and overall go-to-market effectiveness.

In Short

• Conduct in-depth analyses across the marketing funnel.
• Analyze marketing programs to evaluate ROI and identify optimization opportunities.
• Develop insights on lead quality and funnel progression.
• Build and maintain reporting frameworks for visibility into marketing performance.
• Support senior marketing stakeholders with actionable insights.
• Monitor pipeline creation and marketing contribution to revenue.
• Identify opportunities to improve marketing measurement and reporting processes.
• Collaborate with cross-functional teams for a holistic view of performance.
• Utilize AI-powered tools for faster analysis and reporting.
• Drive continuous improvement in marketing analytics.

Requirements

• Bachelor’s degree in Business, Marketing, Economics, or related field.
• 2–4+ years of experience in Marketing Analytics or a related role.
• Strong understanding of marketing funnel metrics.
• Advanced proficiency in Excel/Google Sheets and BI tools.
• Familiarity with SQL or tools like Alteryx is a plus.
• Ability to connect marketing performance metrics to business outcomes.
• Proven ability to synthesize complex data into clear insights.
• Comfortable working cross-functionally in a fast-paced environment.
• Strong problem-solving and process orientation skills.
• Experience in supporting senior marketing leaders with data-driven insights.

Benefits

• Growth mindset support for associates.
• Diverse, equitable, and inclusive workplace.
• Comprehensive benefits package.
• Opportunities for professional development.
• Access to cutting-edge analytics tools.