Sr Analyst, Marketing Analytics & Insights - Remote

Overview

The Senior Analyst, Marketing Analytics and Insights is responsible for the monthly media budget and projected return on investment across assigned programs and verticals. This role has ownership of day-to-day optimizing of the health of programs within purview against KPIs and is responsible for accurate management of spend.

In Short

• Manage marketing spend across global programs
• Use data to identify risks and opportunities
• Report on pacing performance to leadership
• Set monthly paid digital marketing strategy
• Perform analysis on program health and identify trends
• Collaborate cross-functionally to execute media campaigns
• Responsible for timely completion of projects
• Estimate projected conversion and ROI of marketing tactics
• Create detailed marketing plans
• Support ad-hoc analysis as needed

Requirements

• Bachelor’s degree in business, economics, or math-related field
• 4-7 years of experience in marketing or analytics
• Working knowledge of Excel and SQL
• Experience with Google Analytics and Tableau preferred
• Interest in digital marketing
• Adept at problem-solving and analytical skills
• Strong work ethic and proactive thinking
• Ability to multitask and stay organized
• Experience with media engines like Adwords
• Ability to communicate effectively with leadership

Benefits

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Employee stock purchase plan
• Free snacks and drinks in-office
• Generous paid holidays and leave policies
• Volunteer days, parental leave, and winter break