Vice President of Marketing - Remote

Overview

The Vice President of Marketing is a strategic leader responsible for developing and executing marketing initiatives that drive referral growth, new patient acquisition, and brand visibility across Ally Psychiatry’s enterprise platform.

In Short

• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth.
• Collaborate with executive leadership to identify target markets and growth opportunities.
• Utilize market research and referral analytics for strategic decisions.
• Manage marketing budget for resource allocation.
• Lead a team of community liaisons for building relationships with referral sources.
• Oversee digital marketing efforts to drive online appointment requests.
• Monitor digital performance metrics to optimize marketing ROI.
• Lead brand positioning efforts for enhanced community engagement.
• Build and mentor a high-performing marketing team.
• Foster a culture of innovation and collaboration.

Requirements

• Bachelor’s degree in marketing or related field; Master’s preferred.
• 8–10 years of progressive marketing leadership experience.
• Proven success in patient volume growth strategies.
• Strong leadership and relationship-building skills.
• Deep understanding of digital marketing and data analytics.
• Excellent communication and project management skills.
• Growth-oriented and data-driven strategist.
• Collaborative leadership style.
• Passionate advocate for behavioral health access.

Benefits

• Competitive compensation.
• Aggressive benefits.
• Culture of growth and collaboration.
• Opportunity to make a meaningful impact in mental health care.