Vice President of Marketing - Remote

Overview

The Vice President of Marketing is a strategic and results-driven leader responsible for developing and executing marketing initiatives that drive referral growth, new patient acquisition, and brand visibility across Ally Psychiatry’s enterprise platform.

In Short

• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth.
• Collaborate with executive leadership and clinical teams to identify target markets and growth opportunities.
• Utilize market research and referral analytics to guide strategic decisions.
• Manage the marketing budget for efficient allocation of resources.
• Lead a team of community liaisons to build relationships with key stakeholders.
• Oversee digital marketing efforts to drive online patient inquiries.
• Enhance brand recognition and trust within the community.
• Build and mentor a high-performing marketing team.
• Foster a culture of innovation and collaboration.
• Align marketing strategies with organizational goals.

Requirements

• Bachelor’s degree in marketing, communications, or related field; Master’s preferred.
• 8–10 years of progressive marketing leadership experience.
• Proven success in developing marketing strategies that drive patient volume growth.
• Strong leadership and relationship-building skills.
• Deep understanding of digital marketing and analytics.
• Excellent communication and project management skills.
• Growth-oriented and data-driven strategist.
• Collaborative leadership style.
• Passionate advocate for behavioral health access.

Benefits

• Competitive compensation.
• Aggressive benefits.
• Culture of growth and collaboration.