Director, Marketing - Remote

Overview

As the Director of Marketing at Alloy Automation, you will be responsible for designing and executing the marketing strategy for a leading integration development platform. You will join the leadership team and manage marketing initiatives to drive inbound leads and generate new opportunities.

In Short

• Lead marketing strategy and operations as a generalist.
• Focus on increasing inbound leads and generating new opportunities.
• Work closely with the leadership team and be the marketing expert.
• Understand developer and product manager psychology for effective marketing.
• Generate and test new marketing ideas and campaigns.
• Stay updated on market trends to enhance brand presence.

Requirements

• Experience as a first marketing hire.
• 5+ years in managing SEO, social media, paid search, events, and demand generation.
• Experience with technical products and audiences.
• Proven track record in lead generation and revenue metrics.
• Ability to experiment and track marketing effectiveness.
• Collaborate with sales, product, and engineering teams.

Benefits

• Opportunity to shape the marketing strategy of a growing company.
• Work in a dynamic and innovative environment.
• Remote work flexibility.