Remote Otter LogoRemoteOtter

Senior Product Marketing Manager - Remote

Posted 21 weeks ago
Marketing
Full Time
Worldwide

Overview

As Senior Product Marketing Manager for SignNow, you will define product positioning, packaging, and launch strategies, driving acquisition and growth while collaborating across various teams.

In Short

  • Own and evolve SignNow’s positioning in the eSignature market.
  • Create audience-specific messaging for PLG & SLG funnels.
  • Build and execute GTM plans for features and initiatives.
  • Research market, competitors, and customer insights.
  • Create sales enablement assets like battlecards and decks.
  • Drive advocacy by amplifying customer success stories.
  • Analyze user cohorts to identify growth opportunities.
  • Collaborate with cross-functional teams to enhance product adoption.
  • Utilize AI tools for content creation and optimization.
  • Support lifecycle campaigns to boost activation and expansion.

Requirements

  • 5+ years of B2B/B2C product marketing experience.
  • Proven expertise in positioning, messaging, and GTM frameworks.
  • Strong portfolio of GTM/sales enablement assets.
  • Analytical skills with a focus on user journeys and segments.
  • Hands-on experience with AI tools for content and optimization.
  • Strong collaboration and communication skills.
  • Self-starter with a customer-obsessed mindset.

Benefits

  • Work in a fast-paced, high-impact environment.
  • Be part of a passionate and ambitious team.
  • Opportunity to shape product marketing strategies.
  • Engage with a large user base and influence product development.
  • Competitive salary and benefits package.
airSlate logo

airSlate

airSlate is a dynamic tech company founded in 2008 in Boston, USA, that has evolved from a single product with 3,000 customers to a global organization with over 1,000 team members across six offices. Valued at $1.25 billion in 2022, airSlate has established itself as a 'Unicorn' in the industry. The company specializes in no-code workflow automation, electronic signature, and document management solutions, serving over 100 million users with its award-winning products, including pdfFiller, signNow, and DocHub. airSlate prioritizes its team members as its most valuable asset, fostering a culture of collaboration, professional growth, and open communication while also engaging in charitable initiatives, particularly in support of Ukraine.

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