Sr. Manager, Lifecycle Marketing - Remote

Overview

As a Sr. Manager, Lifecycle Marketing, you will help drive our mission forward and impact the lives of everyday people, helping them go from surviving to thriving with innovative digital personal finance solutions.

In Short

• Own the lifecycle marketing strategy for product portfolio.
• Craft data-driven communication strategies across multiple channels.
• Develop targeted, segmented, and personalized lifecycle communication strategies.
• Create and manage comprehensive marketing campaigns.
• Analyze customer behavior and engagement data.
• Drive optimization initiatives and build testing frameworks.
• Collaborate with internal marketing teams for cohesive execution.
• Facilitate alignment across various business units.
• 10+ years of lifecycle marketing experience required.
• Expertise in email and SMS marketing strategy.

Requirements

• 10+ years of lifecycle marketing experience; finance or lending experience preferred.
• Expertise in managing growth-oriented campaigns on Email, SMS, App Push channels.
• Proven ability to interpret complex data sets and translate analysis into strategic action.
• Strong experience developing clear product positioning and compelling messaging.
• Exceptional stakeholder management capabilities.
• Experience in content strategy development and distribution.
• Familiarity with customer engagement platforms like Salesforce Marketing Cloud, HubSpot, etc.

Benefits

• Hybrid and remote work opportunities.
• 401 (k) with employer match.
• Medical, dental, and vision with HSA and FSA options.
• Competitive vacation and sick time off.
• Access to wellness support through Employee Assistance Program.
• Up to $5,250 paid back on eligible education expenses.
• Pet care discounts.
• Financial support in times of hardship.
• Commitment to diversity and inclusion.