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Sr. Manager of Lifecycle Marketing - Remote

Posted 15 weeks ago
Marketing
Full Time
USA, Canada

Overview

As a leader in the financial technology industry, Wealthfront empowers individuals to take control of their financial futures through high interest saving, automated investing and financial planning. We are looking for a Sr. Manager of Lifecycle Marketing. You will be testing and creating marketing programs using lifecycle channels (email, in-app, push notifications) with the goal of helping clients through their customer journey with Wealthfront.

In Short

  • Lead lifecycle marketing initiatives to enhance customer journey.
  • Utilize channels such as email, in-app, and push notifications.
  • Collaborate with Data Science & Engineering, Product Marketing, Consumer Research, and Creative teams.
  • Analyze customer segmentation and personalization strategies.
  • Execute multi-channel marketing campaigns successfully.
  • Work closely with the Director of Marketing, Lifecycle.
  • Be part of a remote-friendly team.
  • Focus on both strategic thinking and operational execution.
  • Help achieve the vision of making investing easy and understandable.
  • Open to candidates from both the US and Canada.

Requirements

  • Experience in lifecycle marketing.
  • Strong understanding of customer journey stages.
  • Proven track record in leading multi-channel campaigns.
  • Ability to analyze quantitative and qualitative marketing insights.
  • Experience with customer segmentation and personalization.
  • Excellent collaboration skills.
  • Strategic thinker with operational execution skills.
  • Experience in financial technology is a plus.
  • Strong communication skills.
  • Ability to work in a remote environment.

Benefits

  • Remote-friendly work environment.
  • Opportunity to work in a leading financial technology company.
  • Collaborative team culture.
  • Impactful role in enhancing customer experience.
  • Professional growth opportunities.
  • Competitive salary and benefits.
  • Flexible work hours.
  • Access to financial planning resources.
  • Engaging work on innovative marketing strategies.
  • Supportive leadership team.
Wealthfront logo

Wealthfront

Wealthfront is a pioneering financial technology company that transformed the investment advisory landscape by providing automated investing solutions that make sophisticated investment strategies accessible to a broader audience at a lower cost than traditional financial advisors. With a mission to build a financial system that favors individuals over institutions, Wealthfront has expanded its offerings to include exceptional banking features through its Brokerage Cash Account, enabling clients to automate their finances seamlessly. The company has attracted over $70 billion in client assets and continues to innovate in the robo-advisor space, aiming to empower young investors to make informed decisions and build long-term wealth effortlessly. Wealthfront values diversity and is committed to creating an inclusive environment for all employees.

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