Account Strategist, LinkedIn Advertising - Remote

Overview

This role involves being a key player in a new specialized consultancy focused on social media advertising, specifically leveraging LinkedIn for B2B clients.

In Short

• Lead social media accounts and serve as direct support to clients.
• Communicate with vendors and operational partners weekly.
• Create and optimize budgets for paid media campaigns.
• Develop strategies for clients on a quarterly basis.
• Analyze campaign performance data to drive results.
• Manage relationships with mid-market and enterprise clients.
• Execute and optimize LinkedIn advertising campaigns.
• Work collaboratively with the Associate Director.
• Drive cross-sells and upsells through client relationships.
• Demonstrate measurable success with client accounts.

Requirements

• 2+ years of experience in digital marketing, preferably B2B.
• Expertise in LinkedIn Ads and paid social advertising.
• Proficiency in advertising platforms like LinkedIn Campaign Manager.
• Strong understanding of campaign optimization principles.
• Ability to analyze data using tools like Google Analytics.
• Experience with audience segmentation and targeting.
• Excellent communication and storytelling skills.
• Strong organizational skills for managing multiple projects.
• Willingness to travel to client locations as necessary.
• Passion for staying updated with industry trends.

Benefits

• Competitive salary with bonus eligibility.
• Comprehensive medical, dental, and vision insurance.
• Unlimited PTO with a minimum of 2 weeks.
• 401(k) plan with company match.
• Access to mental and physical health support.
• Paid parental leave and holidays.
• Annual bonus based on tenure.
• Flexible remote work environment.
• Support for personal and professional growth.
• Commitment to diversity and inclusion.