Paid Social Strategist - Remote

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising.

We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

In Short

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deep understanding of client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Drive cross-sells and upsells via client relationships
• Execute and optimize advertising campaigns within LinkedIn
• Work directly with Associate Director to achieve goals

Requirements

• 2+ years experience in a performance/digital marketing agency
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Proficiency in advertising platforms like LinkedIn Campaign Manager
• Strong understanding of Paid principles and campaign optimization
• Ability to analyze campaign performance data
• Experience with audience segmentation
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy and tell stories with data
• Quality-obsessed with a passion for advertising
• Ability to manage multiple projects simultaneously

Benefits

• Medical, dental, vision plans, disability, and life insurance
• Unlimited PTO and paid company holidays
• 401(k) with a company match
• Annual bonus based on tenure
• Access to certified therapists and wellness programs