Senior Paid Social Strategist - Remote

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising.

We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

*This role is listed internally as Senior Account Strategist, LinkedIn Advertising*

The Senior LinkedIn Strategist works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

In Short

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure alignment
• Build strategies for clients each quarter
• Maintain and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Responsible for personal productivity and utilization
• Work directly with Associate Director to achieve internal and client goals
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn

Requirements

• 4+ years experience in performance/digital marketing agency
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Proficiency in advertising platforms and tools
• Strong understanding of Paid principles including keyword research and campaign optimization
• Ability to analyze campaign performance data
• Proven success with mid-market or enterprise accounts
• Ability to organize, prioritize and manage multiple projects
• Travel to visit clients approximately once per year

Benefits

• Annual salary range of $85,000- $95,000 USD
• Medical, dental, vision plans, disability, and life insurance coverage
• Unlimited PTO and paid parental leave
• 401(k) with a 3% company match
• Annual bonus based on tenure