Paid Social Manager - Remote

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising.

We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency

The Paid Social Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

In Short

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Communicate weekly with vendors or operational partners
• Build quarterly strategies for clients
• Create, maintain, and optimize budgets for paid media campaigns
• Understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Work with Associate Director to achieve internal and client goals
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn

Requirements

• 2+ years experience at a performance/digital marketing agency
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within LinkedIn
• Proficiency in advertising platforms like LinkedIn Campaign Manager
• Strong understanding of Paid principles and campaign optimization
• Ability to analyze campaign performance data
• Experience with audience segmentation
• Proven success with mid-market or enterprise accounts
• Ability to articulate strategy and tell stories with data
• Quality-obsessed with a problem-solving mindset

Benefits

• Annual base salary range of $70,000- $80,000 with bonus eligibility
• Medical, dental, vision plans, disability, and life insurance
• Mental health support and physical wellness programs
• Unlimited PTO, Paid Company Holidays, and Paid Parental Leave
• 401(k) with a 3% company match
• Annual bonus based on tenure