Manager, Paid Social - Remote

Overview

Freebird is one of the fastest-growing DTC brands in personal care, looking for a sharp, execution-focused Manager of Paid Social to help scale their Meta ad program.

In Short

• Own day-to-day execution, testing, and optimization of Meta ad campaigns.
• Manage significant monthly budgets and drive revenue outcomes.
• Collaborate with the in-house creative team for high-converting assets.
• Monitor performance metrics like CAC, ROAS, CVR, CTR, and MER.
• Utilize MTA and attribution tools for optimization decisions.
• Identify creative fatigue and audience performance trends.
• Build structured testing roadmaps for constant growth.
• Communicate insights and recommendations through reports and Slack.
• Collaborate with cross-functional teams for campaign alignment.
• Opportunity to expand into other paid social platforms.

Requirements

• Experience in managing paid social campaigns, particularly on Meta.
• Strong analytical skills with a focus on performance metrics.
• Ability to collaborate effectively with creative teams.
• Familiarity with MTA and attribution tools.
• Proven track record of driving revenue through paid social.
• Excellent communication skills.
• Experience in budget management and strategy alignment.
• Ability to identify and act on emerging trends.
• Strong organizational skills for managing multiple campaigns.
• Willingness to learn and adapt in a fast-paced environment.

Benefits

• Join a rapidly growing brand with a loyal customer base.
• Work in a dynamic and innovative environment.
• Opportunity for professional growth and development.
• Collaborate with a talented and creative team.
• Drive real impact on revenue outcomes.
• Access to creative resources and tools.
• Be part of a company that values your insights and contributions.
• Flexible work environment.
• Potential for expanded responsibilities over time.
• Competitive compensation package.