Paid Social Strategist - Remote

Overview

As a Paid Social Strategist, you will be part of a specialized consultancy focused on social media advertising, specifically leveraging LinkedIn to help B2B clients achieve their marketing goals.

In Short

• Oversee and lead social media accounts.
• Support client contacts directly.
• Communicate regularly with vendors and operational partners.
• Build quarterly strategies for clients.
• Create and optimize budgets for paid media campaigns.
• Understand client positioning and value propositions.
• Manage lead routing within a CRM.
• Work with the Associate Director to meet goals.
• Drive cross-sells and referrals through client relationships.
• Execute and optimize LinkedIn advertising campaigns.

Requirements

• 2+ years experience in digital marketing, preferably in B2B.
• Expertise in paid social advertising, especially LinkedIn Ads.
• Familiarity with LinkedIn Ad Units.
• Proficient with advertising tools like LinkedIn Campaign Manager.
• Strong understanding of paid advertising principles.
• Ability to analyze campaign performance data.
• Experience with audience segmentation.
• Proven success with mid-market or enterprise accounts.
• Ability to communicate strategies effectively.
• Strong organizational skills to manage multiple projects.

Benefits

• Medical, dental, and vision insurance.
• Access to mental health resources.
• Unlimited PTO with a minimum of two weeks.
• 401(k) plan with company matching.
• Annual bonuses based on tenure.